I remember my father telling me about this concept as a young man when I could barely comprehend the idea. Back then it was more tangible items, like today’s digital cameras which are built not so much to last as to be somewhat “disposable.” You know the line: “It would be more expensive to fix it than to just buy a new one.”
Strange how several hundred dollars can be “disposable.”
Now fast forward to today and the arena is technology…especially cellular phones, which really are now mini computer/walkie talkies. When you decide on your cell phone, whether it’s a Droid, iPhone or whatever, it’s important to understand that what you bought will be old news in a matter of months.
The latest and greatest technology may not be all it’s cracked up to be, depending on how much you really NEED and USE the capabilities of your phone. Yes, the graphics are cool and access to the Internet is wonderful, but are you USING the technology in your business and social media marketing efforts? Or are you spending more time on time wasters like those games whose graphics are that much cooler when you can hold them in the palm of your hand?
My client Bob English is a real estate professional in Elizabethtown, PA and showed me one of the best uses of the new technology for business. He can whip out his phone (I believe it’s a Thunderbolt) and have instant access to his MLS to look at properties with buyers.
Something that simple can be worth more than the price of the phone and while Bob says he’s not the most computer savvy person out there, you don’t have to be to get the benefits of your chosen cell phone or other piece of technology.
Before you buy, know what you really NEED and what you really will USE. Something seemingly better will come along soon, I promise you, but all that really matters is that in your business and Internet marketing efforts you are getting what you truly need. Everything else is gravy.