Marqeteer

“There is no such thing as wasting time in your first year if you’re doing something that puts you in front of a warm body and/or teaches you about the real estate market.” – Jennifer Allan (Sell With Soul)

I would say this also applies to any experienced agent who has run up against a wall in the past couple of years in their market, and is doing noticably less business than what they have been used to:)

While I don’t totally agree with the above statement, it does bring to light an important point.   Slogans aren’t taken to heart like they used to be…because too often they’re just words.

Words designed to make that person or business appear to be the best…or among the best.

Words that only matter if there is substance behind them.  When words are just words representing surface purposes, chances are neither the business nor the sole proprietor are providing the substance that gives those words lasting meaning.

Two of the most common ones in real estate are “Dream Team” and “Your Realtor for Life.”

Have you checked your marketing slogan lately?   Is it working for you?   Is it a slogan you truly believe in?   Create a slogan you can truly believe in (I can help) and you will feel naturally motivated to build on it…and make your marq.

Don’t lowball your designers or developers. They work just as hard as you do (often times harder.. else you’d do it yourself) and deserve the payment they charge. Going “on the cheap” is the wrong way to start (or continue) your business.  As the old adage goes… you gotta spend money to make money…and make your marq.

Have you added someone new to your database today?  Make a point to consistently add people to your database.  Attrition happens.  Always and for reasons ranging from people moving to people passing away.   New people lead you to more new people and ultimately to new opportunities to make your marq.

Do you consistently ask for referrals? Ask for at least one referral today and make a point to ask for one every day consistently. In an age of information overload, it’s easy for people to forget a friend or relative who needs a realtor. Many times asking the question jogs their memory. Ask for referrals and make your marq.