Social media are a valuable tool misunderstood and, in many cases, misused in all business arenas. In the real estate realm, there are proper and effective ways to market your properties using social media.
There’s a nice article today published by RISMedia that lays out some fundamental rules for doing this. The six-point checklist is as follows:
1. Select your tools
2. Make the home the star
3. List the home on Facebook Marketplace
4. Cast a lure
5. What makes it special?
6. Remember “strategy, strategy, strategy”
Perhaps the most important point here is #2…”Make the home the star.”
Always remember that the home is the focal point, not the agent. The real estate pro matters because of the presentation of the property. This can be a good thing or a bad thing depending on the effort made on the presentation.
When using social media to market your property, avoid salespeak, stick to the facts and what makes the property most appealing…and make your marq.
To read the entire article on RISMedia, written by Dan Steward, click here.
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