Try not to take it personally, though it can be admittedly hard.  Keep in mind that they simply don’t know.   In fact many of your contemporaries can’t describe the breadth of what they do in  specific terms.  Then there are others who  can present a 26-point marketing plan at the drop of a hat.

This video addresses what’s really driving consumers’ more-probing-than-ever questions, which is pretty much the same regardless of the product, service or cost.    Most importantly for you, the professional, it addresses the most basic, effective and honest way to address these questions and put your prospect at ease.

After you watch this video, I challenge you to go to the friend/colleague whom you respect most who does the same work you do and ask them to write down bullet-points outlining the work they do for clients.   You then do the same.  When you’re done, exchange lists and see what each of you added that the other missed.

You both will probably wind up with a fresh idea to make you better at what you do…and make a more indelible marq:)

Click here for more on this topic

There’s a nice article today published by RISMedia that lays out some fundamental rules for doing this. The six-point checklist is as follows:

1. Select your tools
2. Make the home the star
3. List the home on Facebook Marketplace
4. Cast a lure
5. What makes it special?
6. Remember “strategy, strategy, strategy”

Perhaps the most important point here is #2…”Make the home the star.”

Always remember that the home is the focal point, not the agent. The real estate pro matters because of the presentation of the property. This can be a good thing or a bad thing depending on the effort made on the presentation.

When using social media to market your property, avoid salespeak, stick to the facts and what makes the property most appealing…and make your marq.

To read the entire article on RISMedia, written by Dan Steward, click here.

Have you stepped out of your comfort zone lately? What kind of person do you find intimidating? Make an appointment with that person. Intimidation is born out of fear. Overcome your own fear and make your marq.

While I don’t totally agree with the above statement, it does bring to light an important point.   Slogans aren’t taken to heart like they used to be…because too often they’re just words.

Words designed to make that person or business appear to be the best…or among the best.

Words that only matter if there is substance behind them.  When words are just words representing surface purposes, chances are neither the business nor the sole proprietor are providing the substance that gives those words lasting meaning.

Two of the most common ones in real estate are “Dream Team” and “Your Realtor for Life.”

Have you checked your marketing slogan lately?   Is it working for you?   Is it a slogan you truly believe in?   Create a slogan you can truly believe in (I can help) and you will feel naturally motivated to build on it…and make your marq.

Don’t lowball your designers or developers. They work just as hard as you do (often times harder.. else you’d do it yourself) and deserve the payment they charge. Going “on the cheap” is the wrong way to start (or continue) your business.  As the old adage goes… you gotta spend money to make money…and make your marq.

Have you added someone new to your database today?  Make a point to consistently add people to your database.  Attrition happens.  Always and for reasons ranging from people moving to people passing away.   New people lead you to more new people and ultimately to new opportunities to make your marq.

Do you consistently ask for referrals? Ask for at least one referral today and make a point to ask for one every day consistently. In an age of information overload, it’s easy for people to forget a friend or relative who needs a realtor. Many times asking the question jogs their memory. Ask for referrals and make your marq.

This is a wonderful article on the importance of your own daily personal maintenance and how it affects your daily work in terms of both attitude and overall production.   It’s been said many times before, but this is one of the best breakdowns of personal maintenance I’ve personally seen.  I hope you find it beneficial, too:)