Direct Mail – Powerful When It’s Done Right

In the age of computers, many business people are making the mistake of putting all their eggs in one basket…as it dropping all/most other marketing in favor of emails and email drip campaigns.

Emails and email drip campaigns are very effective when they’re done right, but they’re not a replacement for all of your other marketing. What they do is make your other marketing more effective.

This video piece will show you some examples in my own life of direct mail marketing, why it works, why it’s ignored and why it’s important to be consistent.