10/8/09
There was a wonderful article from RISMedia in my inbox today called Online Marketing – 3 Rules to Help Make Every Lead Count by Mike Parker.
A very disturbing statement opens the article: “50% of agents call leads back within 54 hours; 50% of agents never call them back.”
In my marketing work with real estate professionals over the past few years, I cannot argue that point. Incidentally, that statistic comes from NAR.
How are you with your callbacks? Are you timely? Do you ignore them?
It’s easy to talk yourself out of calling someone back when “they don’t appear to be serious,” but the truth is you’ll never know for sure until you make the effort.
Today’s buyers and sellers are skeptical and for the most part don’t believe anyone really cares. Every call you ignore supports this belief, and the truth of the matter is that no quality or amount of marketing can overcome poor habits with people. If you spend a lot of money on marketing, but you don’t handle your contact with people well, then the result of your marketing is going to be that more people will know that you’re non-responsive.
Prove the negative consumer wrong. Show them that you care. After all, you’re helping them with what will probably be the largest sale or purchase of their life. Click on the link below to read the whole RISMedia article yourself…it’s well worth your time:)
Cheers!
