Don’t Blame Your Tools…USE Them

10/8/09

Here recently I’ve found myself in more and more conversations with agents complaining about changes in their local MLS…most frequently I hear complaints about Prime Access.

Now I’ve never used Prime Access, so I can offer no educated opinion one way or the other…however, what I’m finding is a whole lot of unnecessary change in some areas of the real estate business.   Some changes make sense while others don’t.   To quote my good friend (and one of my favorite RE people) Grace Morioka, “The easiest people to sell to are salespeople.”

She’s right.

Again, sometimes change makes sense, but just as often these changes seem to happen more because someone in charge got sold.   I’m not just talking about your local MLS…I’m talking about all aspects of business that affect you.  I’m talking about your decision making…heck, I’m talking about my own decision making!

Every day I encounter people in all realms of business who make decisions to switch to a different CRM, different real estate company or some other tool because the one they’ve already invested in requires some effort.   These people are constantly jumping from one system to another, never fully committing to a system long enough to even know if it works.

When you are considering making changes in any aspect of your business, ask yourself this simple question:  Why?

Are you looking for an easy way out…or have you really found a better way of doing things?  What personal experience are you basing your decision on?  It’s not always the tools…it’s the way you use or don’t use the tools that can be the issue.

Take a look at these pictures:

They were all done by Don Marco, an Army Air Corp retiree…with Crayola crayons.

Yep.

Remember…your tools don’t necessarily have to be fancy.  You just have to use them.

And thanks to my mom, Josephine Boyd, for sharing these pictures with me so I can in turn share them with you.

Cheers!