Understanding the Skepticism of Today’s Consumer

10/20/09

Some people get it and some people don’t.

And there’s just not enough good education available to help navigate those choppy waters known as today’s consumer.

With that in mind, I present to you the educational video below to put things in perspective. It comes from the 1987 comedy film “Amazon Women on the Moon” (some of you already know my sense of humor) and is a great example of how consumers now view salespeople in all realms…including real estate.

Think of Steve Guttenberg as the realtor/salesperson and Roseanna Arquette as today’s skeptical consumer…

Always remember that today’s consumer wants more information when they first meet you. Maybe your track record with your clients is good…even stellar. Just don’t lose sight of the fact that a new prospect meeting you for the first time is going to have questions…simply because they don’t know you.

It’s not about memorizing the right lines or finding a dialogue “formula”…it’s about sincerely caring enough about people to try to help them:)